Unpackaging The Future of Brands: 2018 Trend Report

I have noticed a massive shift in branding trends from 2017 through to 2018 with the emphasis being taken off the logo itself and onto the brand as a whole. Stripped back white space and simple sans serif logo types have taken over, minimalism in key. A great read here from The Dieline which delves into all that's happening on the branding scene.

Read the article here